Pulp Riot LIGHTENER

Out of stock

Rapid lift powder bleach 17 oz.

Blue tint to cut down the yellow tone
Formulated with quinoa, which has mild bonding properties to help maintain the integrity of the hair during the lightening process
Pulp Riot lightener and developers are designed to be used together for maximum results

Out of stock

SKU: PR-1030 Categories: Color Complimentaries, Fashion Colors, Haircolor, Semi-Permanent Tag: PULP RIOT

Description

Rapid lift powder bleach. Pulp Riot lightener and developers are designed to be used together for maximum results. Pulp Riot lightener doesn’t have massive toning properties, but it does help during the lifting process by cutting down the yellow without tricking your eye. For example, some blue powder lighteners will trick you into thinking the hair has lifted past a certain point, but when you wash it off, it reveals something else. With Pulp Riot lightener, you won’t get that. What you see, is what you get.

Pulp Riot lightener and developer is designed to stay true to the mixed consistency and does not expand in foil or in the bowl. On scalp, with the heat from the head, it will swell/expand slightly.

Pulp Riot lightener is formulated with quinoa, which has mild bonding properties to help maintain the integrity of the hair during the lightening process. You can also add your favorite bond builder to the lightener. Please note, this can change the speed at which the lightener will process.

Additional information

Weight	.1 lbs
SIZE	17 oz.
ORIGINS	David and Alexis Thurston, creators of nationally recognized brands Butterfly Loft and Butterfly Circus, are the architects behind Pulp Riot, an innovative new hair color company that empowers stylists to think of themselves as artists while providing them with superior paint to create their masterpieces. A team of high profile stylists, including Ash Fortis, Iris Smith, Jay Wesley Olson, Ricky Zito, and others was assembled to work with the Thurstons to formulate Pulp Riot’s line of hair color products. These artists are also part of the ownership group and each has a leadership role in the marketing, education, or product development departments. This team of stylists from the beauty community had become more influential in shaping current color tends than the traditional beauty industry had, and they had become increasingly underwhelmed by the color options that were available to them, so they set out to formulate products that were easier to apply, had more vibrant tones, faded truer to tone, and lasted longer.