Creative Beauty Concepts strives to provide education for all that use and retail our products. According to an online article by Salon Today magazine,”While most salon and spa owners realize their retail area can represent an important source of salon profit, this area is too often overlooked. With roots on the creative side, too many owners and service providers worry that “selling” makes them seem too pushy or overbearing, offending valued clients.
Remember though, these clients are seeking your advice, and your professional opinions can actually help them manage their budgets by preventing them from wasting money elsewhere on products that don’t address their specific needs. Armed with the right products, clients can recreate and protect their salon styles beyond appointments, resulting in a higher overall client satisfaction. And, of course, a boost to your bottom line never hurts especially now.”
The article continues, “retail training needs to be an integral part of your orientation and training program.” We have implemented successful retail plans in many salons nationwide for styling tools, brushes, extensions, keratin, hair loss and color care. Please schedule a consultation to create a plan for you salon that includes service and retail training, promotions, marketing support and event planning. Call 800.447.2718 or email [email protected] with your goals.