HEALTHIER HAIR: ingredients derived from sea kelp create an advanced alternative to regular, damaging peroxide - Enzyme plant proteins set you free from the fear of damaged hair. These ammonia-free formulas nourish, heal and protect the hair and scalp, leaving hair manageable, soft, shiny and luxuriously beautiful.

FASTER PROCESSING: enzymes naturally accelerate chemical reactions - Do color treatments in half the time without the usual damage. - Process 2-3 clients in the time it currently takes to do one and watch your business grow!

SUPERIOR RESULTS: pH 4.0 acidic formula helps to close down the cuticle, locking in the color - Color is truer and lasts longer than you ever thought possible. - Reds are brighter, browns are richer and blondes are more vibrant.

ELIMINATES BRASSY TONES: violet-based, cream-based, high-lift developers drab out brass - Lighten to levels previously unimaginable, on scalp and off, safely! - Get cooler tonal values and gorgeous high lift color. Perfect for sunkissed highlights and on-trend techniques such as balayage and ombre!

WORKS ON EVERY CLIENT'S HAIR - Tested and used by thousands of colorists for nearly 30 years. - Asian, African-American, Hispanic, Caucasian, previously treated and virgin hair, with beautiful results every time.