- HEALTHIER HAIR: ingredients derived from sea kelp create an advanced alternative to regular, damaging peroxide - Enzyme plant proteins set you free from the fear of damaged hair. These ammonia-free formulas nourish, heal and protect the hair and scalp, leaving hair manageable, soft, shiny and luxuriously beautiful.
- FASTER PROCESSING: enzymes naturally accelerate chemical reactions - Do color treatments in half the time without the usual damage. - Process 2-3 clients in the time it currently takes to do one and watch your business grow!
- SUPERIOR RESULTS: pH 4.0 acidic formula helps to close down the cuticle, locking in the color - Color is truer and lasts longer than you ever thought possible. - Reds are brighter, browns are richer and blondes are more vibrant.
- ELIMINATES BRASSY TONES: violet-based, cream-based, high-lift developers drab out brass - Lighten to levels previously unimaginable, on scalp and off, safely! - Get cooler tonal values and gorgeous high lift color. Perfect for sunkissed highlights and on-trend techniques such as balayage and ombre!
- WORKS ON EVERY CLIENT'S HAIR - Tested and used by thousands of colorists for nearly 30 years. - Asian, African-American, Hispanic, Caucasian, previously treated and virgin hair, with beautiful results every time.
BLOND ELEVATION YELLOW OUT SHAMPOO
Formulated with Grape Extract and Purple Pigment, it enhances cool blonde tones and eliminates unwanted yellow highlights from bleached, blonde, grey and highlighted hair.